How to make participation in the international exhibition a launch pad for export

A very useful lecture on relevant topic “How to make participation in the international exhibition a launch pad for export” has been held at Kiev International Furniture Forum KIFF 2019 today.

The speaker of such a relevant for Ukrainian designers and manufacturers lecture was Sana Shevchenko, director and media coordinator of Maino Design Ukraine, co-organizer of Ukrainian brands booths at Maison & Objet.

What should be taken into consideration when you make a decision to participate in the professional exhibition:

  • Specialization of the exhibition;
  • Rating of the exhibition and the season when it is held;
  • Peculiarities of the market and how your products match it;
  • Additional opportunities at the exhibition;
  • Geographic remoteness of the exhibition.

Analysis of the exhibition opportunities using the example of MAISON & OBJET Paris:

  1. MAISON & OBJET is not a mere exhibition. It is a smart mechanism uniting exhibition opportunities with professional online platform MOM (MOM is only for business, i.e. for buyers, architects, the owners of salons and professional agents);
  2. PR-cooperation offered by the exhibition for relatively small price can be of great help for your PR-specialist during preparation for the salon;
  3. Two editions of the exhibition per year (January and September) allow you to choose convenient schedule of your “exhibition tour”.