The heart of KIFF 2021 is a design and lecture space The Arena “Territory of opportunities” designed by Oleksandr Smaga (Smaga Design studio) and managed by Iryna Prima, a publisher, and Prima Interior magazine. It is a creative design space where designers, architects, furniture manufacturers and other industry representatives get together. Workshops and presentations by famous Ukrainian and foreign designers are held at the platform, while the exhibition of Ukrainian object design is demonstrated at the concept zone at The Arena.

The Arena “Territory of opportunities” is roughly divided into three zones:

Concept zone and Exhibitors demonstrating Ukrainian object design;
Lecture zone, space for lectures and presentations by Ukrainian and international designers and architects;
Lounge zone, communication platform.

“Territory of opportunities” is the space for creation of new ideas, narratives and contexts, the basics of which is an eternal truth – eternal classic. Territory of opportunities is the territory where one can voice his bold guess and be heard; where one can enrich himself with new senses, knowledge and visuals; get to know like-minded people. It is the place where one can develop something new of his own and get inspired by what the others have done.

Organizers: Kyiv International Contract Fair and PRIMA INTERIOR magazine
Design of the concept idea: Oleksandr Smaga, a designer, SMAGA DESIGN studio

Date: 3 – 6 March 2021
Venue: IEC, 15 Brovarskyi Ave., Kyiv

Design partner: SMAGADESIGN studio, has been working in the sphere of individual architectural and design projects since 2004. The studio does design and engineering, as well as realizes designs of any complexity and style, following all European standards and technologies, performs a full complex of building and decoration works, full set up, author and technical supervision.

Partners of the project: Kassone workshop, Vela company.